BLR Original · S01 · For Namma Yatri
An unhosted documentary · Bengaluru
The
B-Side
of Bangalore.
Separate parallels of one city. One auto blends them.
S01 · Pilot
A Blend Original
× Namma Yatri
namma autos. namma city. namma show.
one line. the whole show.
Every episode takes communities from completely separate parallels
of Bangalore and blends them into one moment
nobody has seen before.
The show is not hosted. The city hosts it.
the unlock
Five episodes.
One auto. One story.
No host, no celebrity. The lead is a vehicle — one electric Namma
Yatri auto that rolls through every episode, picks up a new community,
and carries the spine of the season.
visual reference · the vibe
The look. The feel.
Raw, real, youth. The crews are the show — no host in sight.
Handheld camera, golden hour or harsh tube-light, Bangalore shot grimy,
warm, and proud.
Crews, not credits. Bars in a circle.
Bodies vs. concrete. Grit, low-light.
the spine · five episodes, in this order
Each episode raises the stakes —
and gives the auto a new role.
EP 01
Graffiti
a street artist
EP 02
Rap
a rap collective
EP 03
Parkour
India's first parkour gym
EP 04
Skate
Bengaluru skaters
EP 05
Fight Club
a combat-sports community
EP 01 / 05
a street artist
BreakingRules.
We don't introduce the show. We build its vehicle.
A street artist bombs a Namma Yatri auto end to end, Bangalore-coded from
scratch. Graffiti-ing a public auto is the statement: we break rules.
auto handoff
The finished auto pulls into traffic. Someone is about to climb
in next — and the city is about to become a beat.
Next · EP 02 The Moving Cypher →
the auto is
Born.
wall → windshield
EP 02 / 05
a rap collective
MovingCypher.
A rap convoy moves through Bangalore. The city becomes the lyrics.
Rappers convoy through Malleshwaram, KR Market, unseen pockets —
freestyling out the window about the street they're passing. Rap that
moves with the city, not a studio.
auto handoff
The auto stops. The next people who get in don't rap or paint —
they run, jump, vault.
Next · EP 03 Parkour →
the auto is
Stage.
streets → bars
EP 03 / 05
India's first parkour gym · ~29K
Parkour.
Freedom of movement vs. the most rigid space in the city.
A run through the city's most joyless architecture — a government
office, a flyover underpass — that escalates into a chase and ends
back at the auto. The freest discipline vs. the most rigid space.
auto handoff
The auto peels away from the chase. Same instinct, but on wheels.
Next · EP 04 Skaters →
the auto is
Getaway.
concrete → flight
EP 04 / 05
Bengaluru's skate community
Skaters.
Not a skate park. The whole city is the skate park.
Skaters hit places nobody's skated — an empty Sunday flyover, a
metro corridor. Filmed like a heist: scout, plan, execute before
security shows. The auto follows.
auto handoff
The auto rolls off with the boards in the back. The last community
doesn't perform. They fight.
Next · EP 05 Fight Club →
the auto is
Scout.
spot → session
EP 05 / 05
a combat-sports community
Fight Club.
Train for it, you appreciate it. Appreciate it, you start watching it.
Inside India's most under-appreciated combat-sport subculture — the training,
the discipline, the people. We don't sensationalise it; we make the case for it.
The grit note the season's been building to.
the principle
"Train it → appreciate it. Appreciate it → watch it."
Next · The Finale →
the auto is
Witness.
discipline → ritual
episode FIN · the season finale
Traffic Jam.
Five parallels under one roof, after dark. The auto parked dead centre.
A jam session inside an actual jam.
Venue
Underground room · raw concrete · low light · open till late.
Centre
The painted auto, parked. Mic + speaker live off it.
Floor
Cypher · sparring ring · mini-ramp · live mural. All running.
Mark
Communities tag the venue walls on the way home.
Five sub-communities. Five genres. One massive 'Traffic Jam'
— built around the iconic auto, the signature moment of the whole
B-Side project.
Not just an event. We give these worlds the audience and the space to
collide — and grow into thriving sub-communities.
behind the show
Blend doesn't run shows.
We build culture.
Blend is India's creative entrepreneurship ecosystem — community,
mentorship, capital and infrastructure for the people building the
country's next wave of culture.
The B-Side is that in motion. Not a documentary
about creators — a season of moments they live inside,
and five sub-communities we keep building with.
One System. Infinite Creative Paths.
the 5-stage journey
01
Discover
02
Learn
03
Create
04
Lead
05
Launch
the partnership · for namma yatri
Built for Namma Yatri.
You don't ride on the auto — you are the auto. Namma autos,
namma city, built by Bangalore for Bangalore. Here's how Namma Yatri goes from
a name on the side of a vehicle to the character the whole city already roots
for — and exactly what it gets back.
01
The shared truth
02
Namma Yatri as a character
03
How Namma Yatri comes in
04
What Namma Yatri gets back
01 · the shared truth
You already are this city's auto.
So is B-Side.
Namma Yatri isn't a logo on the auto — it is the auto.
Open-source, driver-owned, zero-commission, built by Bangalore for Bangalore.
The hero of this show is an auto. So is your whole company. The vehicle
is where the brand and the story become the same thing.
the show
B-Side
Five subcultures who own Bangalore after dark.
where you meet
The auto
One street-level vehicle in every frame the city is in — the literal Namma Yatri.
the partner
Namma Yatri
Bangalore's own open-source auto network. Namma autos, namma city.
02 · namma yatri as a character
Make Namma Yatri a character.
Not a livery.
Anyone can wrap an auto in brand colours — that's a logo, a cost line.
The real move is a role in the story: a real Namma Yatri
driver-partner becomes the recurring figure who carries the crews between scenes.
The people who keep the city moving — on screen.
Authentic
Namma Yatri's own driver-partner narrative — the brand as itself, not an ad break.
Exclusive
A character baked into the IP is content Namma Yatri can't buy on any other show.
Competitor-proof
Ola, Uber, Rapido can't copy a figure written into the story.
Own it once, own it for good.
A logo is a cost line. A character is a reason to say yes.
03 · how namma yatri comes in
The auto is the canvas.
Pick your level of association.
Foundation
Namma Yatri provides or enables the hero electric auto — the
recurring motif the whole season is built around. It rolls through every episode;
each level below only deepens how far that motif travels.
level · 01
Episode Partner
The auto anchors one episode.
Brand in the story, not an ad break.
level · 02 · presenting
Presenting Partner
The auto runs the whole season.
All five episodes + the co-branded finale.
level · 03 · premium
Co-Creation
Namma Yatri co-owns the IP.
The driver-partner character, built together.
04 · what namma yatri gets back
Proof, not vibes. The sign-off numbers.
Distribution & reach
YouTube + Instagram-first, cut for vertical and OTT.
Per-episode reach target locked with Namma Yatri, plus a citywide premiere
around the finale.
60K+
creators in the Blend network
A built-in launch engine for the season — a young, urban Bangalore
audience that overlaps with Namma Yatri's own. Reach without a media buy.
What you get
On-screen auto livery, brand woven into the episodes, and re-cut
rights for Namma Yatri's own channels.
why now
Tie it to Bangalore as Namma Yatri's home market and a campaign moment —
this lands as a season-long brand story, not an unbudgeted one-off.
END OF B-SIDE · V1
Separate parallels.
One auto.
One blend.
S01 · Pilot Wrapped
★ BLR Original
A Blend Original
× Namma Yatri
namma autos. namma city. namma yatri.